DR. MARIO ARTURO RUIZ ESTRADA

73

REVISTA ACADÉMICA ECO (23) : 73-92, JULIO-DICIEMBRE DE 2020

REVISTA ACADÉMICA ECO (2020) 23: 73-92

COFFEECONOMICS

Scientific research paper

Dr. Mario Arturo Ruiz Estrada

University of Malaya, 50603 Kuala Lumpur, Malaysia

Email: marioruiz@um.edu.my

Recieved on: July 15, 2019
Accepted on: March 10, 2020

Abstract

Coffeeconomics is an alternative field of economic 
research that can be used to evaluate coffee 
market structure behaviour from microeconomic 
and macroeconomic perspectives. The coffee 
market structure consists of the interaction of 
four large players: coffee producers (small, large 
and cooperatives), coffee brokers, coffee sellers 
(large, medium and small) and coffee consumers. 
The main objective of this study is to evaluate the 

vulnerabilities of the coffee market structure as 
a whole through the application of the National 
Coffee Production Function (NCP-Function). Finally, 
the NCP-Function of Guatemala was calculated in 
order to evaluate the risk and vulnerability of its 
coffee market structure between 1928 and 2018.

Keywords: coffee, Guatemala, coffee market 
structure, Economics research, Econographicology